SOON. is an image creation studio. 

Content creation specialists, based in the Netherlands and operating internationally, we tell compelling visual stories.  

Founded in 2015 by photographer & digital creator Lars Verkroost, SOON. sincerely believes in the power of an image and its ability to both create and elevate a brand’s identity.  

Working across commercial and editorial projects, SOON. develops creative concepts and produces and delivers content that truly allows our clients to stand out.

Interested in learning more? Let us know.

SOON. Services

Our boutique and considered approach allows every project to be carefully crafted, to suit each client’s unique identity and brand purpose. SOON.’s passions include: 

  • Photography & Image Creation

  • Digital Content Creation 

  • Creative Direction & Conceptualisation 

  • Food, Interior & Set Styling 

  • Creative Production  

  • Photo Editing & Post Production 

Furthermore, we are connected to a wide network of creatives, allowing us to effectively collaborate to enhance our creations with: 

  • Graphic & Identity Design

  • Art Direction  

  • Video & Audio 

  • Social Media Image Enhancement 

  • Social Media Planning & Layouts 

SOON. Clients & Partners 

Whilst we specialise in collaborating with category leaders in hospitality, interior & lifestyle, our diverse range of experience – from emerging conscious brands to the nation’s largest organisations – allows us to remain flexible.

We have also creatively directed and produced all imagery for a cookbook – in collaboration with a leading publisher – and photographed well-known personalities. 

We are sprightly, agile and always inspired by our client’s vision! 

  

SOON.’s clients and continuing partners include: 

  • Kimpton De Witt, Amsterdam - Netherlands

  • NS International, Amsterdam - Netherlands

  • Rolfstone Audio, Amsterdam - Netherlands

  • Horeca Sfeermakers, Rotterdam - Netherlands

  • Spinning Group, Haarlem - Netherlands

  • De Utrechter, Utrecht - Netherlands

  • Didot34, Rotterdam - Netherlands

  • Bar Basta, Utrecht - Netherlands

  • Van der Valk Exclusief, Eindhoven - Netherlands

  • Van der Valk Exclusief, Schiedam - Netherlands

  • Rens Kroes for GOLLD Jewellery, Utrecht - Netherlands

  • Caipi Boys, The Hague - Netherlands

  • Kosmos Publishers, Antwerp - Belgium

  • Gorillas, Berlin - Germany

Furthermore, SOON.’s images have been featured in multiple publications, including: 

  • VOGUE Netherlands Magazine & Online

  • VT Wonen Magazine & Online

  • Entree Magazine

  • ELLE Netherlands Online

  • Esquire Online

  • LINDA. Online